Get Unstuck.
Get AI‑Fluent.
Get Moving.
I coach product leaders through two inflection points: the career ceiling you can feel but can't name, and the AI shift you know matters but haven't made yet.
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Choose Your Path
AI Fluency & Leadership
For PMs who want to lead the AI shift, not watch it.
- →Build with Claude Code — hands-on, in your actual workflow
- →Develop an AI strategy you can present to leadership
- →Context engineering, governance, and team adoption playbooks
- →Ship AI-powered features and workflows, not slide decks
Career Strategy & Growth
For PMs who are delivering but not advancing.
- →Diagnostic audit of what’s actually blocking you
- →Strategic positioning and executive narrative
- →Stakeholder influence and managing up
- →Job search strategy, interview prep, and negotiation
Most clients do both. AI fluency is becoming a career strategy.
How It Works
Discovery Call
30 minutes. We map your current situation and figure out if there’s a fit.
Diagnostic
I assess where your operating model breaks down — strategy, influence, AI capability, or all three.
Weekly or Bi-Weekly Sessions
We work on real problems. Your actual roadmap, your actual stakeholders, your actual AI adoption gaps.
Async Slack Support
Between sessions, you have a strategic thought partner on tap. Questions, gut-checks, draft reviews.
What Makes This Different
I'm not a career coach who read a book about AI. I build with Claude Code daily. I've shipped products to millions of users and I've taught hundreds of professionals to build with AI tools.
The coaching is diagnostic. Most executive coaching is therapy in disguise. We skip the surface-level fires and find the structural gap — then we fix it.
“Will brings out the best in others — encouraging them to challenge assumptions, think creatively and make good decisions. He has a great blend of technical, product and business knowledge that is rare and enables him to effectively lead large cross functional teams.”
— Natan Simchovich, Chief of Staff, Cellular Intelligence
Frequently Asked Questions
How is this different from other PM coaching?
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Most coaching is conversation. This is diagnostic. We identify the specific structural gap — in your strategy, influence, or AI capability — and go after it with a plan.
I’m interested in AI but I’m not technical.
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That’s the point. I help PMs build real AI capability without needing an engineering background. If you can write a PRD, you can build with Claude Code.
How much time does this take?
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Sessions are 30–60 minutes, weekly or bi-weekly. Between sessions you’ll have focused work to apply what we cover — real deliverables, not busywork. Plus async Slack support whenever you need a gut-check.
What if I’m not sure what I need?
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That’s what the discovery call is for. We’ll figure it out together. No commitment required.
Ready to
Get Moving?
Stop waiting for things to change. Take the first step toward the AI fluency, promotion, or career clarity you've been working toward.
Book My Free Discovery Call30 minutes. Free. No commitment.